Transforming Traditional Newsletter into a Market Insights Platform
HKMB is a revolutionary project to transform traditional eNewsletter from Hong Kong Trade Development Council into a one-stop responsive platform to comprehensive business news to local and overseas SME. With the insight from user research, the new platform enhance the connection for HKTDC to share news and market intelligence with users. This is launched worldwide with three languages.
OBJECTIVES
Adapt existing users and provide content strategy that are customized for all.
With a wide range and extensive database that is already owned by HKTDC, the key is to find out the needs for variety of business audiences. The team also work with marketing, IT and content team and build an architecture that is flexible and scalable for audiences to engage.